At USC, WBB students will be immersed in business from day one. The first year includes foundation business courses, along with classes designed to build essential business skills like writing and critical reasoning.

During the second year, students will gain professional and technical knowledge while developing a strong entrepreneurial spirit and innovative thinking. Courses will offer unique insights into the way business works in China and Asia and provide an introduction to the Chinese languages. Students can also develop critical-thinking skills through studying Science and Technology and other subjects at HKUST.

To be a successful business leader, students must possess not only the technical skills and knowledge but be able to deal with regional and international business issues independently. The Doing Business in Asia course explores the way key business and managerial practices play out in an Asian context. It provides a big picture overview of the business framework in Asia along with a focus on both challenges and opportunities Through experiential exercises, case studies, and presentations, WBB students will recognize regional differences and be able to realize opportunities by adopting relevant business strategies for different Asian countries.

Courses in the third year will include Corporate Finance, Financial Markets and Institutions, and European Economic Policy. Students will examine the fundamentals of Italian civil law within the broader framework of European legal culture in Introduction to the Legal System, and analyze economic developments in Western nations in Economic History. The course in Public Management will explore the complex relations between private businesses and the government bodies for whom they supply products, services and management know-how at the national and local levels.

In additional classes, students will learn about the specifics of doing business in the European Union and build introductory Italian language skills.

The fourth and final year reinforces an integrated view of business with courses in Business Communications, Ethics and Strategy.

Year four also allows students to focus on specific interests and objectives, not only in the choice of which school to attend, but also through the selection of 3 elective courses.

All WBB students complete a senior thesis before they graduate, working closely with WBB Academic Directors as well as faculty advisors to write a 30-page paper on a business topic of their choice. Topics range from global economic policy to sustainability to trends in technology and commerce. It is an opportunity for students to apply the concepts studied over the course of four years, combined with heavy individual research.